ClubCraft® Fitter's Blog

Size Matters!...or…Is Longer Really Better?

Team ClubCraft Oct 1, 2019 8:17:00 AM

Whether they're basing it on the laws of physics that they learned in a high school math class or on the fact that the guys that win those long drive contests on TV swing some big sticks, lots of golfers believe that the secret to long yardage off the tee is a longer club. And, in theory, they're right.

All things being equal, a longer club will hit the ball farther. Unfortunately, though, all things are seldom equal.Are Longer Golf Shafts Better

Basic laws of rotation and motion show that, yes, a longer club will generally result in longer drives. There was even a study done in 2008 by the Department of Physical Education and Sport Sciences at the University of Limerick in Ireland that found that an increase in club length from 46 inches to 50 inches resulted not only in an increase in club head speed, ball speed, and carry, but -- and here's the interesting part -- it was achieved without any significant loss of accuracy.

At ClubCraft, we love science. We respect science. Our beliefs and philosophies of club-fitting and club-building would be reduced to guesswork and hunches if they weren't firmly rooted in science.

So, why are we so skeptical about the results of a legit university research department study? Digging deeper into the study, it shows that it was based on the drives of seven very low-handicap golfers. For one thing, that's a pretty low sample size for a study. For another thing, most of us aren't scratch golfers.

At ClubCraft, we have decades of combined experience in the club-fitting industry. We've seen thousands of golfers -- from beginners to World Number #1s -- hit away in our bays. Technology like TrackMan gives us a wealth of information about your game. Yes, the five-foot-five guy with the 48-inch driver may very well hit a monster drive or two, but the overall dispersion of his shots makes it obvious that those bombs were clearly the exception and not the rule. That same player given a shorter club may not get the same distance, speed, and carry, but his dispersion will much tighter.

We're guessing that a more consistent game is what you'd rather be playing.

And that's why you also shouldn't be looking at long drive competitions. Sure, those guys can hit the daylights out of the ball, but -- ultimately -- they aren't playing the same sport as you. Yes, what they're doing involves a golf club and a golf ball, but that's about where the similarities end. Their goal is to hit one out of eight balls onto another planet. They don't care -- or have to care -- that the other five balls went several miles in the wrong direction. You don't have that luxury when you're out playing. Your job is to confidently navigate an eighteen-hole course in as few shots as possible. If seven out of every eight drives end up in the woods, the water, the wrong fairway, or the parking lot, it's going to be a long day. And you're not going to have much fun.

To truly play at your best, your clubs have to match your swing and your body. And that's going to involve a lot more than simply tweaking the length of your club.

In addition to proper shaft length, we'll make sure that you're playing with the proper shaft frequency (stiffness) for your swing speed and tempo and that the grip, shaft, and head all work in harmony to give you a balanced club with the proper swing weight for you. Whether it's a driver, an iron, or a wedge, every club in your bag should feel like it's an extension of your body. That's what a Tour-Style fitting is all about.

© 2019


Influence of shaft length on golf driving performance




Are Your Shafts Right For You?...or How Much Do You Know About Oscillation Frequency?

Team ClubCraft Sep 2, 2019 9:53:00 AM
  1. Shaft frequency (flex) is a number. NOT a letter.

  2. Your personal shaft profile includes flex, length, weight, and kickpoint.

  3. Unless or until you have an experienced professional perform an MRI on your whole bag, what you don’t know is a lot.

You've been playing with them for years and you've never had a reason to doubt them. You've always assumed that they were being true to their word. But -- deep down -- how well do you really know them? Can you really trust they're what they say they are?

No, we're not talking about the guys in your weekly foursome; we're talking about your clubs.

One of the things that sets ClubCraft® apart from just about every clubfitter out there is the meticulous speccing process we perform on your clubs even before we start talking about new builds.

For a lot of people, this comprehensive assessment is truly a lightbulb-going-on-over-the-head moment. It might actually be the most eye-opening half-hour of your golfing life. We take every club in your bag and determine things like its actual loft, lie, length, and swing weight. Perhaps, though, the most alarming part is when we get to shaft stiffness. 


We use a frequency analyzer to precisely determine how stiff your shafts are. It gives us the cycles-per-minute (cpm) that the shaft oscillates at. This number lets us see exactly where on the stiffness spectrum things really are. It's the most reliable way to determine your shaft's actual stiffness. Unfortunately, though, a lot of times, this number doesn't correspond to the X, S, R, A, or L on your shaft.

With mass-produced clubs shaft stiffness can be imprecise. Mass market shafts are produced in greater volumes and this can make it more difficult to maintain strict quality control.

Shafts made in smaller batches tend to have less inconsistencies in terms of how stiff they're supposed to be and how stiff they actually are.

Regardless of the manufacturer, all the shafts we use for builds at ClubCraft are produced in small quantities. These are of a higher quality and are a lot truer to their X, S, R, A, and L ratings.Of course, manufacturing isn't entirely to blame. If you're a shorter golfer or a taller golfer, that same shaft -- in a shorter or longer version -- isn't going to have the same stiffness of the stock-sized shaft. 


As with everything about your clubs, shafts need to be in tune with your swing and your body. If we've determined that the shafts you've been using are either too stiff or not stiff enough, it can be a real game-changer when you start swinging clubs built with shafts that are more in line with your current game. Your most common "misses" suddenly disappear. It may seem like magic, but it's pure science.

The fact is that golfers would be far more knowledgeable about their shafts if they were rated by a numeric value instead of just a letter.

It might work for coffee and pizza, but just imagine if shoes and pants were only available in small, medium, or large. A lot of us would be walking around in some ill-fitting stuff. Unfortunately, that's what a lot of us are doing out on the golf course -- walking around with some ill-fitting clubs. 

Since it's unlikely that manufacturers will be switching to a numeric rating from a less reliable letter rating in the foreseeable future, you may not know as much about your clubs as you think you do. At ClubCraft, our detailed speccing process takes the mystery and ambiguity out of what's currently in your bag. You're going to play your best when your shafts and clubs are in line with your swing and your body.

Let ClubCraft help you take your game to the next level.  






© 2018

The ClubCraft Difference…or The Fastest Way to Level Up your Game

Team ClubCraft Aug 1, 2019 9:51:00 AM
If you follow golf, you've probably heard plenty of references to the mythical "15th club" in your bag -- that one intangible that'll let you elevate your game to a higher level. A quick Google search on "15th club" comes up with everything from your attitude and your diet to owning the perfect pair of sunglasses or, perhaps, a shotgun. The 15th club is looked at as the ultimate secret weapon that'll save your round.

The truth is, though, if the 14 actual clubs in your bag have been custom-fit for your swing and your body, then you probably don't need a magical, mystical "15th club."

If you're playing with a set of clubs you bought off the rack a couple of years ago, you're probably not shooting your best possible scores. Even if those clubs were custom-fit, they may no longer be a perfect fit for your swing and your body.

Simply put, the club is nothing more than an extension of your body.

If you've gained weight, lost weight, gotten taller, had an injury, or -- more hopefully -- improved as a player, there's a good chance that there are things about your current clubs that could be holding you back from playing your best.

At ClubCraft, our club-fitters have more than 35 years combined experience at making sure that the clubs you're using are the right clubs for you.

Being located inside the Joey D Golf Sports Training Center in Jupiter, Florida has a couple of advantages. First off, it's THE destination for anyone that's looking to improve their game, so on any given day we might be able to see how different club builds respond in the hands of world-class players like Dustin Johnson, Brooks Koepka, Justin Thomas, and Lexi Thompson.

Secondly, we get to see, on a regular basis, how a changing body may require a tweak to your clubs. If you've gotten stronger -- which is a good thing and will help your golf game -- you may need to adjust your clubhead weight so you can continue to properly feel the movement of the club. If you've increased your clubhead speed, the shafts that you're playing with may now not be stiff enough for your swing.

By putting a player in a hitting bay with what we think is an improved club build, we can give them a taste of how the new club is going to feel. And with high-tech assessment equipment like TrackMan, we can show them exactly just how much clubhead speed, ball speed, smash factor, spin rate, launch angle, carry and total distance a new build might mean.And despite the fact that on any given day, you could be walking past PGA and LPGA Tour pros at the Joey D Golf Sports Training Center, we custom-build clubs for everyone -- from the game's elite to those just starting out. You don't need to be a scratch golfer or better to see and feel real changes and improvements in your game.

The average handicap of ClubCraft clients is around 16.

You don't need to be getting ready for the Ryder Cup; you just need to be ready to have a set of clubs that's in tune with your current level of play and conditioning.

There is no quicker way to see fast results than by playing with clubs that have been custom-built to your swing and your body.

It's honestly a game-changer. After playing with clubs that have been built specifically for the way you play golf, your old clubs will feel like you're wearing someone else's shoes. And when the folks in your playing foursome want to know the secret to your improved play, tell them that the secret "15th club" in your bag is the confidence that ClubCraft has given you in the other 14 clubs in your bag.



© 2018